Altura Marketing Group

Custom marketing consulting and training for travel agencies, DMOs, hoteliers and tourism boards

Our approach

Altura Marketing connects every part of your growth: our magazine puts your brand in front of affluent travelers, strategy sharpens your competitive edge, mystery shopping shows how your team really performs, and training turns those insights into results. It's not one-off marketing — it's a system that keeps your pipeline full and your team at its best.

We Don't Wait for Leads. We Create Them.

We build targeted lead-generation campaigns designed to attract your ideal customers and turn interest into qualified opportunities.

Our strategies include direct mail, out-of-home advertising, lead generation pages, in-person events, learning workshops and proactive lead-generation campaigns that put your brand directly in front of the right audience.

We combine audience insights, compelling messaging and data-driven strategy to generate better leads—not just more leads.

We find the right people. We start the right conversations. We generate the right opportunities.

 

Agent Training

We develop comprehensive training programs that give travel professionals the knowledge, sales skills and confidence to convert more prospects into customers.

Our training covers sales strategy, product knowledge, consultative selling, lead conversion, client communication, objection handling, follow-up, marketing and relationship building.

Whether you're onboarding new agents or strengthening an experienced team, we provide practical, industry-focused training designed to improve performance and drive revenue.

Train smarter. Sell better. Grow stronger.

Strategy That Connects Every Part of Your Marketing.

We develop comprehensive marketing strategies that bring your brand, audience and growth goals together. From marketing plans and brand strategy to social media, influencer marketing, third-party partnerships, content, campaigns and customer engagement, we build the roadmap and strategy behind your marketing.

We connect the right channels, audiences and opportunities to create a cohesive marketing ecosystem designed to build awareness, drive engagement and generate growth.

One strategy. Every channel. A clear path to growth.

Research & Analytics

Insight Before Action

Great marketing starts with understanding the market. We analyze your audience, competitors, customer behavior, market trends and marketing performance to uncover opportunities and inform smarter decisions.

From market research and competitive analysis to audience insights, campaign analytics, customer data and performance reporting, we turn information into actionable strategy.

We identify what's working, what's missing and where your brand can gain an advantage—so every marketing investment has a purpose.

Research deeply. Analyze intelligently. Market strategically.

Our services

  • Analysis

  • Training

  • Coaching

  • Marketing

Meet our team

  • Alison Mason, Chief Marketing Strategist

    Alison Mason is a travel marketing strategist with more than 14 years of experience spanning travel sales, hospitality and destination marketing. Her career began in sales with Viking and Carnival Cruise Line, giving her firsthand insight into traveler behavior and the booking journey.

    Alison has developed marketing strategies for boutique hotels, travel brands and tourism organizations, including serving as a Marketing Strategist for the Association of Black Travel Professionals. Her expertise includes loyalty marketing campaigns, brand advertising, influencer marketing, third-party partnerships, in-person events, social media strategy, paid advertising and ad-spend management.

    She combines creative strategy with analytics, audience insights and performance data to develop marketing campaigns that build awareness, engagement and revenue for travel and hospitality brands.

  • Austin Scott, Senior Marketing Manager

    Austin Scott is a travel industry marketing professional specializing in analytics, consumer insights and performance measurement. He brings a data-driven perspective to marketing strategy, helping brands understand what is working, why it is working and where opportunities for growth exist.

    As Marketing Analytics & Insights Director, Austin transforms complex marketing and customer data into actionable insights. His work encompasses campaign performance, audience behavior, attribution, reporting and return-on-investment analysis.

    His combination of travel industry knowledge and analytical expertise allows him to identify opportunities, optimize marketing investments and help clients make smarter, evidence-based decisions.

  • Taryn Thomas, Senior Advertising Manager

    Taryn Thomas is a senior travel industry advertising professional specializing in paid media, search marketing and performance-driven advertising strategies. She combines a deep understanding of traveler behavior with a sophisticated approach to reaching audiences throughout the travel planning journey.

    As Senior Advertising Manager, Taryn develops and manages paid advertising strategies designed to increase visibility, generate qualified traffic and drive conversions. Her expertise includes paid search, paid social, campaign optimization, audience targeting, keyword strategy and performance analysis.

    Known for her analytical approach and relentless focus on performance, Taryn helps travel brands maximize their advertising investment while building sustainable demand and measurable growth.

  • Daniel Ellis, Account Director

    Daniel Ellis is an experienced travel industry professional and client relationship leader who specializes in developing strong partnerships between brands and their audiences. As Account Director, Daniel serves as a strategic liaison between clients and the marketing team, ensuring that every campaign is aligned with the client's goals, brand identity and business objectives.

    With a background in travel, Daniel understands the unique dynamics of the tourism and hospitality industry, from destination marketing and traveler behavior to the importance of delivering exceptional customer experiences. He brings a thoughtful, solutions-oriented approach to client relationships and excels at translating client needs into actionable marketing strategies.

Meet our team

  • Janie Jameson, Social Media Director

    Janine Jameson is a travel industry marketing professional specializing in social media, community building and audience engagement. She understands the power of storytelling to inspire travel and create meaningful connections between destinations, brands and travelers.

    As Social Media & Community Director, Janine develops strategies that build engaged audiences and turn social platforms into powerful brand and customer engagement channels. Her expertise spans social strategy, content development, community management, audience growth and digital engagement.

    Janine combines creativity, cultural awareness and strategic thinking to help travel brands build communities that don't simply follow a brand—they actively engage with it.

  • Maya Reynolds, Account Manager

    Maya Reynolds is an experienced travel marketing professional specializing in client relationships, campaign coordination and project management. She works closely with clients and internal teams to keep marketing initiatives organized, on strategy and moving forward. Maya brings a strong understanding of the travel industry and a commitment to delivering seamless client experiences from initial strategy through execution.

  • Marc Bennett, Creative Designer

    Marc Bennett is a creative designer who specializes in developing compelling visual identities and marketing assets for travel brands. His work spans digital campaigns, social media, advertising, presentations and brand collateral.

    Marcus combines strong visual storytelling with an understanding of the travel consumer to create creative that captures attention and strengthens brand identity.

  • Michelle Miller, Media Specialist

    Michelle Miller is a media specialist focused on helping brands reach the right audiences across digital and traditional channels. He supports media planning, campaign execution, audience targeting, placement strategy and performance monitoring. Andre combines an understanding of travel audiences with a data-informed approach to maximize media exposure, engagement and marketing effectiveness.

“Keeping our hotel at full capacity was a challenge for us for years. Since we’ve been working with Altura Marketing, we’ve been booked solid.”

— XANDER B., HOTELIER

Get started with Altura, today.